Bring Your Website Up To Google Best Practices
There are so many differing opinions / ideas about what the best methods for online marketing and website success are. People disagree on almost everything, often it's because they are trying to sell you why their service is better than someone else's.
We believe that the best method for success, is measuring your self. This is where all other ‘online marketing’ companies tend to fail - they want to focus on selling their service to you, not understanding your service and how to sell that.
If you track how Google ranks your own website using Google Search Console (linked with Google Analytics and Google AdWords), you can see what search queries they searched on, how many clicks you received and what keywords Google associates with your website content.
This means you get transparent, REAL, results - it's your data that we have correctly configured, easily displayed to you.
We can't count the number of times a client has seen their data and gone ‘wow’ - we call these light bulb moments and they generally help a great deal.
The Google Data Compliance (GDC) package establishes globally recognised standards of Google Analytics account configuration - we should know, we have been a Google Partner for six years.
Attract The Most Profitable Consumers To Your Site
Most companies have come to expect Google to deliver search traffic to their website and in most cases it does - typically 40-60% of your website traffic will be from Google Search.
However, if you are going to pay someone to improve your search ranking, or setup your paid Google AdWords account to generate traffic, you want to ensure it's the kind of traffic you want.
Don't pay for clicks - pay for leads. You are better off targeting your specific consumer demographic, than having a scattergun approach.
The GDC mines a whole range of audience metrics for your business to learn from. This in turn lets you make better informed decisions about attracting the most profitable people to your website.
Get Value For Money Out Of Google AdWords
Google AdWords can be your best friend, or a money hungry pit. It is a very complex system to use and can easily suck up a month's worth of budget in a matter of days if not carefully setup.
As Google Partners, we have access to a network of Googlers across the world. We have regular catch ups with our partner team in Sydney and have access to pages and pages of training and technical knowledge.
We have served over 1.7 Million clicks and have shown 318 Million ads since April 2011. Having worked on 1000’s of campaigns we know how to make Google AdWords deliver for your business.
We also know that Google Remarketing Campaigns are the best first campaign for your business to create.
With the GDC Package we will setup (or migrate) a Google AdWords account - connect it to several other Google products, create animated display ads to be shown on the Google Display Network, and add $100AUD of free credit* to get your ads seen by the right people.
Extract Valuable Insights From Your Google Products
No one Google product should not be used in isolation. Each of the products we use use during the implementation of the GDC Package (Google Analytics, Google Search Console, Google AdWords, Google Tag Manager) all interconnect in some way.
They each have their own purpose: Analytics for website behaviour, Search Console for search ranking, AdWords for paid ads, and Tag Manager for events and advanced tracking.
By mining the data that these products produce and mapping out a complete picture of your online behaviour, you will make better informed choices.
Ultimately it will give rise to a better performing website. One that grows with your business sustainably.